A while back I started my first company, Clashy. I did what everyone says to do - I cold emailed. A lot. And I got… nothing. No replies, no bounces, no clue why. My emails weren't being ignored. They were never being seen - quietly sent to spam.

I almost quit. Instead I changed one thing: I stopped guessing and started learning what actually trips Gmail's filters - the words, the links, the rules Google publishes but nobody reads. I built a little tool to check my drafts before I hit send.

That one change moved everything. Clashy went from a handful of signups to over a thousand. Same product, same me - the emails just finally started landing.

I'm still building, honestly. HitSend is that tool, cleaned up so you don't have to learn this the hard way like I did. If your emails feel like they're disappearing into a void - they probably are. Let's fix that.